Happy Millennium Pepero Day!
In celebration of 11/11/11, Korea celebrated Millennium Pepero Day! Usually every year on 11/11, Lotte invented this holiday as a marketing scheme to shamelessly promote the sales of Pepero, the delicious chocolate pretzel stick snack. It's Korean's version of Pocky, which is the original Japanese snack. It's a huge craze over this stuff. People are even in the street selling Pepero-shaped pillows.It's best equated to Valentine's Day, where everyone is pressured to buy these sweets for their friends and sweethearts. Everywhere I looked, there were stands with elaborate displays of Pepero.
Some people say that Koreans are obsessed with the 11/11 holiday because of good luck of course, but also they love couples events, and love the number 1. One is the skinniest number, and koreans always love to be number 1 ranking in everything.... not exactly sure about that analysis, but I know they are all suckers for marketing schemes. I took a iPad survey, just to get a free box...
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| I wanted a bigger box, but this will do |
1 comments:
The cartoon advert looks really Japanese. How is the culture there different and similar to what you saw in Japan? What is the flavor of the disgruntled snack?
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